kahlúA CARAMEL ENCOUNTERS
Building off the success of the previous campaign, we introduced a new chapter to steamy romance between Kahlúa Salted Caramel and Virgin Iced Coffee. With Original Kahlúa wanting to get in on the delicious Real Iced Coffee action, we seem to have a scandal on our hands. Will Virgin Iced Coffee and Kahlúa Salted Caramel stay together? Or will Virgin Iced Coffee cheat on his lover?
scandal breaks
We released a gossip tabloid style video with cuts of last year’s video to generate buzz and inform any new fans of Kahlúa.
The mixing tapes
Then gossip publications Star, Radar and OK! Magazine released two “exclusive” leaked videos of Virgin Iced Coffee smooshing with Original Kahlúa. And a full spread in their summer magazine.
